Big Data Analytics Methods and Tools for MI

PSYMBIOSYS InfluenCial Platform builds on the premise that ideas expressed by influential people are more probable to turn out into new trends that affect the product-service design phase. PSY-InfluenCial is a big data infrastructure to analyze “social” data (i.e. indicating interactions between stakeholders) in order to identify influencers and point the product-service design team towards the most popular/trending ideas.

Influencer detection

Identify and rank influencing behaviour per industry, topic and in time with the help of the PageRank algorithm.

Interaction monitoring and clustering

Visualize the correlation between different influencers on specific topics of interest.