IDEA GENERATION PLATFORM
The purpose of the platform is to drive innovation inside companies allowing people to provide ideas for new products or new services, answering to the company challenges (specific topics needing an answer). Main driver of the platform is the collaboration among employees on expressing and continuously improving ideas.
The purpose of the usage in PSYMBIOSYS is not just to find the most suitable idea but is it based on several other sub-goals that are as important as the idea identification.
Innovative employees are usually few in companies; most of employees are doing their job as they have been taught and instructed without “losing” time in identifying how to change the “status quo”. The goal of the involvement is to make employees actively think about their work and what is surrounding them to improve it; even without providing new breakthrough ideas, the active participation can lead to small daily improvements.
The platform is built in order to be fully horizontal without any hierarchy. This supports the expression of employees that do not have normally the possibility to propose something. They can be in subsidiaries outside the major company streams or lately hired employees. This possibility allows not to lose that valuable knowledge and innovation spirit.
Another important aspect is to open the collaboration with external people that can be external consultants, suppliers and even customers who can be engaged as well in both B2B an B2C scenarios.
The fact that employees from different departments can collaborate in the same virtual space provides a better understanding among departments that is in one hand fruitful from the ideation phase (ideas and comments from different mind-sets) and in the other hand provides more “sense of the company” for all employees that get benefits from all the company results.