Symbiotic Knowledge-Sentiment cooperation methods

In PSYMBIOSYS, Knowledge and Sentiment are viewed as two sides of the same creativity coin for product-service design, but with different origins and different aims: Knowledge implies professional (mostly product-related) knowledge that traditionally originates from engineering departments while Sentiment represents subjective opinions and ideas of stakeholders, typically gathered from or in collaboration with marketing departments (often from a more service-oriented perspective).
The PSYMBIOSYS Knowledge-Sentiment tussle aims at reconciling knowledge within the manufacturer and sentiment across the product/service value chain in order to mediate extreme technology-push and market-pull positions when ideating and developing innovative product-service solutions. The symbiotic “Knowledge-Sentiment” methodology introduces the symbiotic knowledge-sentiment cooperation and innovation in the product-service design, leveraging professional cross-organisational knowledge and open, crowd-oriented sentiment through powerful and flexible manufacturing intelligence methods and tools.
To this direction, a solid, integrated methodology is defined which comprises 5 steps as shown below.

In general, the overall methodology is addressed to Product-Service Design teams in any manufacturing sector and is implemented in the Symbiotic Knowledge-Sentiment cooperation Platform.




Stage KS.0: P-S Inspiration

It appearing as a preliminary step to be initialized when the P-S design team needs to come up with ideas for new or improved P-S scenarios. It refers to a typically unstructured process that eventually leads to certain concept propositions regarding new product-service scenarios, or alternations to existing ones.

Stage KS.1: Ideation

Stage KS. 1 sets up ideation campaigns (based on input from Stage KS.0) that engage a large pool of different stakeholders to contribute and collaboratively evaluate their ideas for products and services.

Stage KS.2: Idea Validation & Enrichment

This stage aims at assessing, complementing and gathering further evidence for the findings (i.e. ideas) of the ideation stage (KS.1). It consists of two parts:
   Stage K.2: Internal Knowledge Extraction
   Stage S.2: Crowd Insights Extraction

Stage K.2: Internal Knowledge Extraction

This stage represents the retrieval and navigation to professional knowledge that resides within the company (e.g. content management systems) and is relevant for a product-service idea.

Stage S.2: Crowd Insignts Extraction

Stage S.2 offering the opportunity to elicit social sentiment indicators towards either complete products-services or their specific features, and to deduce recommended P-S bundles, P-S feature associations and market trend indications for future designs.

Stage KS.3: Visual Analytics

This stage is providing hypotheses and interaction with the data that were retrieved and processed during the previous stages (KS.1 & KS.2) and offering useful insights into how actionable results can be extracted from the collected information.

Stage K.4: P-S & Competency Mapping

Stage K.4 with the aim to practically identify and assess the feasibility of the top selected ideas (from the previous stages, particularly KS.1) in relation to the existing competencies within the company / manufacturer.